I don't have the statistics to back up my claim, but I have observed that more and more products produced during Christmas time are solely for the purpose for people to buy them as presents. Most people won't buy such products for themselves, but they can always find somebody else who may enjoy them, or they find that the products present well and impress lots of people. When products are given out as presents, the utilitarian characteristics are not as important, the statement such presents can make is more important. If you browse Costco or any other retail stores, you will find endless items that make impressive presentations when you give them as gifts, but you find little practical use.
Buying and giving presents in today's world has expanded its meaning, or has it? We give presents to show our love and to fulfill our obligations, to show our respect, to express our gratitude, to make sure that we are following tradition, to avoid feeling embarrassed in case presents are given to us, but we don’t have anything to give back; to connect with people so we won’t be forgotten.
The problem here is most of us already have too many material goods, personally, I’d rather buy my own presents if I really needed something. I’d rather people who spend their time shopping for me to spend time for themselves. Time is more precious than any material goods anybody can get for me. Show your love with a focused and sincere ear; show your respect with a promise you made; show your desire to connect with thoughtful words; you don’t have to do things because of tradition or expectations.
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